Press Coverage
October, 2008 -
Leprechaun Unveils New Logo and Brand Identity
FORT WORTH, Texas, Oct. 7, 2008 - Leprechaun, LLC formally unveiled a new brand identity today that represents a significant milestone in the Company’s history and further solidifies the Company’s position as a medical information technology solutions company. The technologies behind Leprechaun's platform include Retrospective, Prospective and Audit Solutions that individually and together represent their commitment to aiding Medicare Advantage health plans improve patient care and financial performance.
Leprechaun’s new logo combines the essence of the founding ideas, with the forward movement of our unique and sophisticated technology. The brand platform also includes a new tagline: “Innovative, Intelligent Solutions.” This tagline is Leprechaun’s brand promise and is designed to communicate what drives Leprechaun as a Company.
“ ’Innovative, Intelligent Solutions’ is an expression that declares who we are and what we do,” said David Auchterlonie, Leprechaun’s Chief Executive Officer. “Our mission at Leprechaun has always been to develop and drive creative, compliant and technology based solutions. We accomplish this with a team of dedicated professionals, industry leading methodology, and logic-based technology, all to give our clients the best clinical and financial results,” he added. “Our risk-adjustment specialization helps MA health plans do a better job for their members by improving patient care.”
“Leprechaun has made its mark on the Medicare Advantage industry, and we intend to grow the value of our brand as we evolve the Company,” said Auchterlonie. “This evolution allows Leprechaun better recognition for our leading-edge medical information technology, establishes a stronger industry connection with our customers, and strengthens our overall position in the marketplace,” he added.
About Leprechaun, LLC
Leprechaun, LLC (http://www.lepmed.com) is a medical information technology company providing risk adjustment services to Medicare Advantage plans and to providers participating in Medicare Advantage. Leprechaun has been a pioneer and industry leader in the use of clinically based algorithms to identify members whose risk adjustment scores do not reflect their actual diagnoses. Leprechaun has also taken the lead in prospectively evaluating Medicare Advantage members and in linking claims, clinical data and accepted standards or care in such a way as to make risk adjustment a driver, not just of appropriate reimbursements, but also of quality patient care.
Leprechaun Contact: Teri Hill
817-231-7008
